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Research papers

International marketing on the World Wide Web

This paper describes the transitions in business use of the Internet and the research opportunities this offers. It reviews some the different research techniques currently used including what works and what does not and reviews the results of...

Catalogue: ESOMAR Net Effects 1999
Authors: Ken Sturgeon, Simon Winter
Company: RONIN International
June 15, 1999
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Citation

Sturgeon and Winter (1999a, June 15). International marketing on the World Wide Web. ANA - ESOMAR. Retrieved April 29, 2024, from


https://ana.esomar.org/documents/international-marketing-on-the-world-wide-web